Sixth Sense

SIXTH SENSE: MOVING ONLINE MEDIA TO PRINT

Valentines Day is relatively easy to forget, at least until that pang of obligation hits your wallet when you see the price of a dozen red roses on the way home from work…

SIXTH SENSE: IN BRAND ADVERTISING WE TRUST

In the face of prolonged economic uncertainty and shifting consumer behaviours, is traditional brand advertising losing relevance to short-term performance strategies?

SIXTH SENSE: SPREAD THE LOVE

Valentines Day is relatively easy to forget, at least until that pang of obligation hits your wallet when you see the price of a dozen red roses on the way home from work…

SIXTH SENSE: 2024 PREDICTIONS

With every new year, brings new trends. We’ve collated a list of the top 5 media trends to watch out for in 2024 so you don’t have to…

SIXTH SENSE: MERRY CHRISTMAS EVERYONE!

As we fast approach the festive season, I want to extend our warm wishes to our clients, partners, and suppliers in wishing you all a Merry Christmas and a Happy New Year…

SIXTH SENSE: DO SWEAT THE SMALL STUFF

This piece isn’t about the BIG sustainability stuff, the initiatives which tend to grab the attention, the headlines, win accreditations, awards, pitches and tenders…

SIXTH SENSE: TOP 10 CLIENT SERVICE TIPS

  First, listen, then ask. Take the time to get to know the client, who the main stakeholders are, how they operate, how they would like to work with you, their business environment, and their job roles.   Understand your client’s business goals. Delivering outstanding results for your client without clearly understanding their objectives and […]

SIXTH SENSE: LET ME PITCH YOU THIS…

How many hours in total have you spent working on pitches?…

SIXTH SENSE: LET’S TALK PODCASTS

Do you remember life before podcasts?…

SIXTH SENSE: AI, IS IT REALLY THAT SCARY?

Artificial Intelligence (AI) continues to consume our feeds with hordes of posts on ‘how to best use AI’ and ‘which sectors could benefit from AI…’

SIXTH SENSE: WHY WE’RE SO OVER MARKETING CLICHÉS

Call us crabby if you must, but is it me, or is the marketing industry getting increasingly un-original in its terminology…

SIXTH SENSE: THE REAL COST OF PITCHING

Pitching can be a challenging exercise, stretching resources and time, with no guarantee that you will prevail. The reality being, that most agencies lose more pitches than they win…

SIXTH SENSE: CONTENT IS KING (OR QUEEN)

The monumental success of “Barbenheimer” is a hot topic at the moment, with the opening weekend of these two movies contributing to the highest weekend box office since 2019…

SIXTH SENSE: WILL PODCASTS CONTINUE TO BOOM?

21% of the UK population listens to podcasts every week, up from 10% in 2017, but will this rate of growth continue…

SIXTH SENSE: FOOTBALL VIEWING: END OF AN ERA?

In a shocking turn of events, Jeff Stelling has bid farewell to Sky Sports, leaving football fans everywhere feeling like they’ve been tackled from behind…

SIXTH SENSE: THE PITFALLS OF PPC

PPC advertising has become an integral part of online marketing strategies for businesses seeking to enhance their digital presence. However, amidst its numerous advantages, PPC campaigns are not without their pitfalls…

SIXTH SENSE: DO YOU KNOW WHO YOU’RE TALKING TO?

In an increasingly crowded media landscape, it has become more and more difficult to gain the attention of consumers…

SIXTH SENSE: FUSING TRADITIONAL & DIGITAL OOH

With what digital OOH can offer, does traditional ‘paper’ OOH still have a place on the media plan?

SIXTH SENSE: MENTAL HEALTH MATTERS

In a recent survey by the Mental Health Foundation, a quarter of adults said they felt so anxious that it stopped them from doing the things they wanted to some or all of the time…

SIXTH SENSE: CREATING A BRANDS VISUAL IDENTITY

Think of a stand-out, instantly recognisable brand. I’m no Derren Brown, but I’d hazard a guess that you’ve probably envisioned a company name and a colour. A golden ‘M’ of a burger chain or perhaps white swirling type on a bright red drink can…

SIXTH SENSE: OUR WONDERFUL PLANET

On the tube this week I overheard someone asking “What are we actually supposed to do on Earth Day?” It’s a reasonable question.  Pancake Day wasn’t long ago.  We made pancakes…

SIXTH SENSE: THE FUTURE OF DIGITAL ADVERTISING

Right now, there are multiple trends and significant changes happening in the digital space. As media planners & buyers, we need to be aware of these changes and monitor how they affect digital advertising trading. Here are 3 key trends we’re seeing right now…

SIXTH SENSE: BIG HITTING TV: IS IT ENOUGH?

Much has been said about the demise of linear TV and the change in viewing habits caused by a re-defined TV landscape…

SIXTH SENSE: AI IN THE MEDIA INDUSTRY

The recent growth of ChatGPT continues to consume our feeds with endless posts on ‘how best to use it’ and ‘which sectors could benefit’ from it. So, instead of jumping in, I decided to take a step back from the shiny new toy, to see how AI impacts media planning…

SIXTH SENSE: SHOULD CINEMA HAVE A STARRING ROLE?

The post-pandemic AV Landscape is one of huge audience fragmentation. With the growth of streaming services, whether subscription or advertising funded, it’s led to substantial declines in linear TV audiences…

SIXTH SENSE: WHAT MAKES A GOOD CLIENT/AGENCY RELATIONSHIP?

A good relationship between an agency and a client allows both parties to flourish, reach potential and achieve goals…

SIXTH SENSE: HOW TO SURVIVE 2023

The Christmas break offers not only a period for reflection, but also time to start the process of planning the year ahead…

SIXTH SENSE: AND SO THIS CHRISTMAS, WHAT HAVE WE DONE?

After all the turbulence of the previous two years, we all hoped 2022 would be a welcome return to normality…

SIXTH SENSE: LEISURE MARKETING IN A CRISIS

Amid a seemingly never-ending cost of living crisis, the leisure & events sector faces yet another challenge in gaining a slice of the nation’s disposable income…

SIXTH SENSE: WHAT EVERY FMCG BRAND NEEDS TO KNOW RIGHT NOW

Now, at a time of raging inflation and spiralling household bills, has there been a change to the grocery multiple eco-system…

SIXTH SENSE: THE PERFECT BRIEF DOESN’T EXI-

A good media planner won’t be afraid to interrogate a brief, and will help integrate the response with insights, experience, market insights and innovation. But, what makes the perfect brief?

SIXTH SENSE: TRAVEL MARKETING, WHERE TO NEXT?

As we lurch from one crisis to another, it is important that Travel brands start to rebuild their relationship with consumers…

SIXTH SENSE: AMS ASKS

We asked our apprentices, Matt and Eniola, a few questions about their apprenticeship experience at AMS so far. Here’s what they had to say…

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