Sixth Sense

WASTAGE NOT WANT

Although there is little hard evidence that Lord Leverhulme ever said it at all; that famous 100-year-old adage saying “half the money I spend on advertising is wasted; the trouble is, I don’t know which half”…

TV ADVERTISING: IT’S NOT JUST ‘WHY’, BUT WHEN!

If you represent one of the many brands who have been considering advertising on TV, then the next 5 minutes of your time may be well spent…

DIALOGUE OVER DATA

With the media pitch process now seemingly swamped in administration and bureaucracy, shouldn’t we be encouraging clients to hold back the spreadsheets and focus more on the very innovation and ideas that they are hoping to unearth from an agency in the first place?

HUMANS SAY YES

With what feels like the constant merging and consolidation of everything within the media industry, talk always seems centered on the efficiencies but never the consequences…

THE PITCH PROCESS: NOW JUST A DATING GAME?

With Valentine’s Day recently behind us and social distancing having become the norm, it occurred to me that the agency selection process increasingly resembles online dating…

THE IMPORTANCE OF BRAND SAFETY

Brand Safety metrics are essential in determining the success of a digital campaign. The online environment should be carefully considered…

OLD WAYS WON’T OPEN NEW DOORS

Not knowing what life is going to throw at us next, we understand the temptation to regress to tried and tested marketing plans…

DON’T BE A TURKEY THIS CHRISTMAS

It’s Christmas! A wonderful time of year, full of hope, love, joy and tradition.

But what is tradition? Something that gives us belonging and stability, that bonds our memories and enables us to transcend through generations OR is it a barrier to free thinking, new attitudes, creativity and change?

GRANNY KNOWS BEST

As a kid, I was always puzzled by my Grandmother’s weekly shopping preferences. They involved her travelling 12 stops on a bus in one direction to buy her bread and 5 stops in the other direction to buy her meat…

ARE WE GETTING LESS BANG FOR OUR BUCK?

We’ve all been there, we’ve splashed out on a rocket for Bonfire Night, told the kids, informed the neighbours, locked the dog away only to deliver a small frazzle instead of a mighty bang…

INSIGHT OR BULLS***?

Ever feel like you’re drowning in a pool of data? As Carly Fiorina, ex chair of Hewlett Packard Co, said “The goal is to turn data into information and information into insight.” But what is an insight?…

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