In the dynamic world of media campaigns, optimising strategies for maximum impact can sometimes feel like navigating a labyrinth of data and possibilities. However, amidst the complexity, simplicity often reigns supreme.

In an era dominated by all things digital, it’s important to grasp the distinctions between online and print media. The unique characteristics and primary limitations for each medium are crucial to ensuring your campaigns achieve their desired goals.

In the face of prolonged economic uncertainty and shifting consumer behaviours, is traditional brand advertising losing relevance to short-term performance strategies?

Valentines Day is relatively easy to forget, at least until that pang of obligation hits your wallet when you see the price of a dozen red roses on the way home from work…

With every new year, brings new trends. We’ve collated a list of the top 5 media trends to watch out for in 2024 so you don’t have to…

As we fast approach the festive season, I want to extend our warm wishes to our clients, partners, and suppliers in wishing you all a Merry Christmas and a Happy New Year…

This piece isn’t about the BIG sustainability stuff, the initiatives which tend to grab the attention, the headlines, win accreditations, awards, pitches and tenders…

  First, listen, then ask. Take the time to get to know the client, who the main stakeholders are, how they operate, how they would like to work with you, their business environment, and their job roles.   Understand your client’s business goals. Delivering outstanding results for your client without clearly understanding their objectives and […]

How many hours in total have you spent working on pitches?…

Do you remember life before podcasts?…

Artificial Intelligence (AI) continues to consume our feeds with hordes of posts on ‘how to best use AI’ and ‘which sectors could benefit from AI…’

Call us crabby if you must, but is it me, or is the marketing industry getting increasingly un-original in its terminology…

Pitching can be a challenging exercise, stretching resources and time, with no guarantee that you will prevail. The reality being, that most agencies lose more pitches than they win…

The monumental success of “Barbenheimer” is a hot topic at the moment, with the opening weekend of these two movies contributing to the highest weekend box office since 2019…

21% of the UK population listens to podcasts every week, up from 10% in 2017, but will this rate of growth continue…

In a shocking turn of events, Jeff Stelling has bid farewell to Sky Sports, leaving football fans everywhere feeling like they’ve been tackled from behind…

PPC advertising has become an integral part of online marketing strategies for businesses seeking to enhance their digital presence. However, amidst its numerous advantages, PPC campaigns are not without their pitfalls…

In an increasingly crowded media landscape, it has become more and more difficult to gain the attention of consumers…

With what digital OOH can offer, does traditional ‘paper’ OOH still have a place on the media plan?

In a recent survey by the Mental Health Foundation, a quarter of adults said they felt so anxious that it stopped them from doing the things they wanted to some or all of the time…

Think of a stand-out, instantly recognisable brand. I’m no Derren Brown, but I’d hazard a guess that you’ve probably envisioned a company name and a colour. A golden ‘M’ of a burger chain or perhaps white swirling type on a bright red drink can…

On the tube this week I overheard someone asking “What are we actually supposed to do on Earth Day?” It’s a reasonable question.  Pancake Day wasn’t long ago.  We made pancakes…

Right now, there are multiple trends and significant changes happening in the digital space. As media planners & buyers, we need to be aware of these changes and monitor how they affect digital advertising trading. Here are 3 key trends we’re seeing right now…

Much has been said about the demise of linear TV and the change in viewing habits caused by a re-defined TV landscape…

The recent growth of ChatGPT continues to consume our feeds with endless posts on ‘how best to use it’ and ‘which sectors could benefit’ from it. So, instead of jumping in, I decided to take a step back from the shiny new toy, to see how AI impacts media planning…

The post-pandemic AV Landscape is one of huge audience fragmentation. With the growth of streaming services, whether subscription or advertising funded, it’s led to substantial declines in linear TV audiences…

A good relationship between an agency and a client allows both parties to flourish, reach potential and achieve goals…

The Christmas break offers not only a period for reflection, but also time to start the process of planning the year ahead…

After all the turbulence of the previous two years, we all hoped 2022 would be a welcome return to normality…

Amid a seemingly never-ending cost of living crisis, the leisure & events sector faces yet another challenge in gaining a slice of the nation’s disposable income…

Now, at a time of raging inflation and spiralling household bills, has there been a change to the grocery multiple eco-system…

A good media planner won’t be afraid to interrogate a brief, and will help integrate the response with insights, experience, market insights and innovation. But, what makes the perfect brief?

As we lurch from one crisis to another, it is important that Travel brands start to rebuild their relationship with consumers…