After all the turbulence of the previous two years, we all hoped 2022 would be a welcome return to normality.

Certainly, the start of the year brought real cause for optimism, but the war in Ukraine and the cost-of-living crisis, ensured another bumpy ride. Not helped by having three (less than wise) Prime Ministers in that time.

It has, however, been reassuring to see our clients’ resilience to those challenges as media investment returned to previous levels.

And, although we are now all Zoom ‘experts’, the return to office reminded us of the importance of face-to-face interaction and what human collaboration truly means.

AMS has always been about its people, and we feel grateful to be able to spend quality time together once again as we move into the New Year.

So, on behalf of all at AMS, I would like to say thank you to all our clients, partners and suppliers for your continued support and wish you a very Merry Christmas and a Happy New Year.

To quote the immortal John Lennon; “Let’s hope it’s a good one, without any fear…”

Duncan Collins

Managing Director