THE IMPORTANCE OF BRAND SAFETY

Brand Safety is paramount when it comes to our client’s campaigns.

Safety metrics are essential in determining the success of a digital campaign. The online environment should be carefully considered;

Is it suitable for carrying the brand’s reputation?

Does it represent the brand in being a responsible advertiser?

Are the users relevant to the brand and are they human?

At AMS, we have partnered with AdLoox for over 6 years. They have continuously provided our clients with;

– Brand Safety technology that was developed in 2009 and continues to evolve with an exclusion list of hundreds of thousands of website URLs and subdomains that are updated daily.

– Contextual blocking technology that allows us to set up bespoke negative targeting keywords, bespoke to each of our clients with customisable exclusions and inclusion lists to protect our campaigns.

– Complete analysis of every impression to detect if there’s any harmful content present on the page, giving us full visibility and control over where our ads are running.

 

Paul Spokes

Director

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