In the dynamic world of media campaigns, optimising strategies for maximum impact can sometimes feel like navigating a labyrinth of data and possibilities. However, amidst the complexity, simplicity often reigns supreme.

In an era dominated by all things digital, it’s important to grasp the distinctions between online and print media. The unique characteristics and primary limitations for each medium are crucial to ensuring your campaigns achieve their desired goals.

In the face of prolonged economic uncertainty and shifting consumer behaviours, is traditional brand advertising losing relevance to short-term performance strategies?